This is the first of our periodic studies where we benchmark the leading Email Finders against each other in random data sets.
As a Solo Capitalist portfolio company, our core values are to deliver products that are best, fast and cheapest in class, and to do so in a transparent and scientific way. These benchmark studies allow us to measure our performance and improve our products — however, we’ve learned that the contents are useful to the marketing community so we’re sharing them in public as well.
Methodology:
We use Clay.com to easily run enrichment across many different data providers at once:
- Choose a test segment
- Build a table of leads from the Clay database (has a snapshot of linkedin)
- Run enrichment across top email finder brands into separate columns
- Validate results with a third party verifier whom we trust to have the highest accuracy (besides ours) – Bounceban.
- Analyze the results
The vendors chosen for this test were Prospeo, Findymail, Leadmagic, Dropcontact, Kitt AI and IcyPeas. This initial list was purely based on popularity on Linkedin — we will add more in future tests.
Segmentation:
The segment for our first test was chosen as Financial Services CEOs, specifically because financial services tends to have the highest degree of security, which makes it harder for “guess and check” email finders to find results.
This not only tests their finding algorithm, but also their honesty since all of the solutions in the solution set claim to offer verified leads.
Results:
The table below shows the results of our test.
| Email Find Rate (% of lead list) | Valid Email Find Rate | Accuracy (validated by 3rd party) | Scale Price Per Valid Contact | |
| Prospeo | 24.5% | 12.4% | 81.6% | $0.008 |
| Findymail | 49.6% | 26% | 76% | $0.011 |
| Leadmagic | 53% | 20.4% | 63.5% | $0.013 |
| Dropcontact | 54% | 18.8% | 58% | $0.038 |
| Kitt | 42.5% | 26.6% | 97% | $0.0025 |
| IcyPeas | 7% | 4% | 28% | $0.0027 |
Findings:
Our results can be summarized as the following
- Highest Email Find Rate: Leadmagic
- Highest Valid Email Find Rate: Kitt AI
- Highest Accuracy Of Found Emails: Kitt AI
- Highest ROI (Cost Per Valid Contact): Kitt AI
The most interesting thing to note is the vast disparity in accuracy, cost and speed of solutions.
- IcyPeas was among the cheapest, but also had the lowest find rate, accuracy and speed.
- FindyMail had a high degree of list coverage and accuracy, although it came in at 4X the cost of the next best alternative.
- Leadmagic had the highest find rate and average cost, but had a low accuracy meaning validation cost needs to be factored into the cost per lead.
Conclusions:
There will of course be claims of bias in the benchmark study, though we invite the entire community to run/publish their own studies (Kitt AI offers a generous free tier to make it possible).
In our next study, we will test a much easier lead list where we expect there to be much more convergence between various solutions. Want to get early access? Subscribe to the blog below!
eroltoker
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