Lessons from the most extensive email deliverability study, ever.
Email verification was a commodity for the longest time — all products did the same thing and produced similar results. But recently, a dozen startups (Findymail, Prospeo, Scrubby, Leadmagic, etc) emerged claiming to do it “better” than legacy players. These companies have gotten a lot of attention, due to their claim that they can verify […]
Growth
SMTP verification is the oldest and most standard way of verifying emails. In this article, we’re going to cover everything you need to know about SMTP verification — how it works, where it fails and how to get better results. Let’s go! What is SMTP? SMTP stands for Standard Mail Transfer Protocol. Just like other […]
Growth
Email deliverability is critical to cold email. Without it, you’re spending thousands of dollars sending email into a black hole where your prospects will never see them. BUT, email deliverability comes with a dark side – nobody REALLY knows how to measure it (yes, even those “email experts”). This is a big problem for email […]
Growth
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